McGivern, Yvonne. <br/><br/>
The practice of market and social research :  an introduction / 
Yvonne McGivern. 
 - London :  Financial Times Prentice Hall,  2003. 
 - xx, 390 p. :  ill. ;  24 cm. 
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>027365506X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology.<br/>Social sciences--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / McG