TY  - BOOK
AU  - Ennew,Christine
AU  - Waite,Nigel
TI  - Financial services marketing: an international guide to principles and practice 
SN  - 0750669977 (pbk.)
AV  - HG173 ENN
PY  - 2007///
CY  - London
PB  - Butterworth-Heinemann
KW  - Financial services industry
KW  - Marketing
N1  - Includes Index; Includes bibliographical references
ER  -