Ennew, Christine. <br/><br/>
Financial services marketing :  an international guide to principles and practice / 
Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler] 
 - London :  Butterworth-Heinemann,  2007. 
 - viiii, 400 p. :  ill. ;  25 cm. 
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750669977 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing.
<br/><br/><label>LC Class. No.: </label>HG173  / ENN