TY  - BOOK
AU  - Wilson,Richard M.S.
AU  - Gilligan, Colin.
TI  - Strategic marketing management: planning, implementation and control 
SN  - 0750659386 (pbk. )
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier
KW  - Marketing
N1  - Includes index; Includes bibliographical references.
ER  -