Wilson, Richard M. S. <br/><br/>
Strategic marketing management :  planning, implementation and control / 
Richard M. S. Wilson and Colin Gilligan. 
 - 3rd ed. 
 - Amsterdam :  Elsevier,  2005. 
 - xiii, 867 p. :  ill. ;  30 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references.   
<br/><br/><label>ISBN: </label>0750659386 (pbk. ) 978075065938 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.