TY  - BOOK
AU  - Michael J Baker
AU  - Hart,Susan
TI  - The Marketing book
SN  - 9780750685665 (paperback)
AV  - HF5415 MAR 
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -