Michael J Baker <br/><br/>
The Marketing book / 
edited by Michael J. Baker and Susan Hart. 
 - Amsterdam :  Elsevier,  ©2008. 
 - xxxviii, 644 pages :  illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750685665 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 MAR