TY  - BOOK
AU  - Burgers,Willem
TI  - Marketing revealed: challenging the myths 
SN  - 9780230537149 (hardcover.)
AV  - HF5415 BUR 
PY  - 2008///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
N1  - Includes index
ER  -