TY  - BOOK
AU  - Enis,Ben M.
AU  - Cox, Keith K.
TI  - Marketing classics: a selection of influential articles 
SN  - 0205129242 (hardcover)
AV  - HF5415 ENI 
PY  - 1991///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
N1  - Includes bibliographical references and index.
ER  -