Jeannet, Jean-Pierre. <br/><br/>
Global marketing strategies / 
Jean-Pierre Jeannet and Hubert D. Hennessey. 
 - 2nd ed , international student ed. 
 - Boston :  Houghton Mifflin,  1992. 
 - xxiii, 899 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0395589037 (hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.