Zell, Hans M.,  author. <br/><br/>
Book marketing and promotion :  a handbook of good practice / 
Hans M. Zell ; with case studies by Bridget Impey ; Victor Nwankwo ; Mary Jay & Ros Sherwin ; Urvashi Butalia ; Ian Randle ; Linda Crowl & Don Long. 
 - Oxford :  INASP,  2001. 
 - xv, 366 pages :  illustrations ;  30 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0952298996 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Books--Marketing.<br/>Books--Marketing--Case studies.<br/>Publishers and publishing--Marketing.<br/>Publishers and publishing--Marketing--Case studies.