Hollensen, Svend. <br/><br/>
Global marketing :  a decision-oriented approach / 
Svend Hollensen. 
 - 3rd ed. 
 - Harlow :  Pearson Education,  2004. 
 - xxxvii, 717 p. :  ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0273678396 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.