TY  - BOOK
AU  - Davidson,Hugh
TI  - The committed enterprise: making vision, values and branding work 
SN  - 0750655402 (hbk. )
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann, 
KW  - Organizational effectiveness
KW  - Business ethics
KW  - Success in business
N1  - Includes index
ER  -