Davidson,  Hugh. <br/><br/>
The committed enterprise :   making vision, values and branding work / 
Hugh Davidson. 
 - Oxford :  Butterworth-Heinemann,   2002. 
 - xxi, 343 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750655402 (hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational effectiveness.<br/>Business ethics.<br/>Success in business.