Lee, Nancy,  1945- <br/><br/>
Social marketing :  changing behaviors for good / 
Nancy R. Lee, University of Washington and Social Marketing Services, Inc. ; Philip Kotler, Kellogg School of Management 
 - Fifth edition. 
 - Thousand Oaks :  SAGE,  2016 
 - xv, 567 pages:  illustration  24 cm. 
<br/><br/>Includes Bibliographical References. 
<br/><br/><label>ISBN: </label>9781452292144 (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing<br/>Behavior modification
<br/><br/><label>LC Class. No.: </label>HF5414 LEE