from concept to consumer Frings, Gini Stephens creator text Upper Saddle River, N.J Pearson Prentice Hall [2008] 9th ed. monographic

print

xxii, 474 p. : ill. ; 29 cm. The fundamentals of fashion -- Fashion development -- Consumer demand and fashion marketing -- Fashion change and consumer acceptance -- Fashion research and resources -- The raw materials of fashion -- Textile fiber and fabric production -- Textile product development and marketing -- Trims, leather, and fur -- Fashion manufacturing and marketing -- International fashion -- Product and design development -- Apparel production and global sourcing -- Accessory and fur manufacturing -- Wholesale marketing and distribution -- Fashion retailing -- Retailing -- Retail fashion merchandising -- Retail fashion marketing. Gini Stephens Frings Includes index. Includes bibliographical references. Fashion Clothing trade Fashion merchandising 9781292039497 (pbk.) 20230123122237.0