Frings, Gini Stephens

Fashion : from concept to consumer / Gini Stephens Frings - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, [2008]. - xxii, 474 p. : ill. ; 29 cm.

Includes index.

Includes bibliographical references.

The fundamentals of fashion -- Fashion development -- Consumer demand and fashion marketing -- Fashion change and consumer acceptance -- Fashion research and resources -- The raw materials of fashion -- Textile fiber and fabric production -- Textile product development and marketing -- Trims, leather, and fur -- Fashion manufacturing and marketing -- International fashion -- Product and design development -- Apparel production and global sourcing -- Accessory and fur manufacturing -- Wholesale marketing and distribution -- Fashion retailing -- Retailing -- Retail fashion merchandising -- Retail fashion marketing.

9781292039497 (pbk.)


Fashion.
Clothing trade.
Fashion merchandising.