Fashion : from concept to consumer /
Gini Stephens Frings
- 9th ed.
- Upper Saddle River, N.J. : Pearson Prentice Hall, [2008].
- xxii, 474 p. : ill. ; 29 cm.
Includes index.
Includes bibliographical references.
The fundamentals of fashion -- Fashion development -- Consumer demand and fashion marketing -- Fashion change and consumer acceptance -- Fashion research and resources -- The raw materials of fashion -- Textile fiber and fabric production -- Textile product development and marketing -- Trims, leather, and fur -- Fashion manufacturing and marketing -- International fashion -- Product and design development -- Apparel production and global sourcing -- Accessory and fur manufacturing -- Wholesale marketing and distribution -- Fashion retailing -- Retailing -- Retail fashion merchandising -- Retail fashion marketing.