The Potter, Ned. creator text London Facet Publishing 2012 monographic

print

xxii, 218 p. : ill. ; 24 cm. Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms. Ned Potter. Includes index. Includes bibliographical references. Libraries Marketing Branding (Marketing) Libraries Libraries Public relations Advertising Libraries 9781856048064 (pbk.) 20230123122237.0