McQuail, Denis. <br/><br/>
McQuail's mass communication theory / 
Denis McQuail. 
 - London :  SAGE ,  2010. 
 - Sixth edition viii, 621 pages :  illustrations ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781849202923 (Paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media.