TY  - BOOK
AU  - Johnson, Gerry.
AU  - Whittington,Richard
AU  - Scholes, Kevan.
TI  - Exploring strategy: text and cases/ 
SN  - 9781292002545 (pbk.)
PY  - 2014///
CY  - Harlow
PB  - Pearson
KW  - Business planning
KW  - Strategic planning
N1  - Includes index; Includes bibliographical references
ER  -