TY  - BOOK
AU  - Hackley,Chris
TI  - Advertising and promotion: an integrated marketing communications approach 
SN  - 9781849201469 (hbk.)
PY  - 2010///
CY  - Los Angeles
PB  - Sage Publications
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
KW  - Brand name products
N1  - Includes index; Includes bibliographical references
ER  -