Hackley, Chris. <br/><br/>
Advertising and promotion :  an integrated marketing communications approach / 
Chris Hackley. 
 - 2nd ed. 
 - Los Angeles :  Sage Publications,  2010. 
 - xvii, 333 p. :  ill. (some col) ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781849201469 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Social aspects.<br/>Sales promotion.<br/>Advertising--Brand name products.