TY  - BOOK
AU  - Wheeler,Alina
TI  - Designing brand identity: an essential guide for the whole branding team 
SN  - 9781118099209 (hbk.)
PY  - 2013///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Trademarks
KW  - Design
N1  - Includes index; Includes bibliographical references
ER  -