Kotler, Philip. <br/><br/>
Marketing management/ 
Philip Kotler [and] Kevin Lane Keller. 
 - 14th ed.(Pearson Horizon Editions). 
 - Boston :  Pearson,  2013. 
 - 679 p. (various pagings) :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780273779834 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-- management.