TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches 
SN  - 9781452256573 (pbk.)
PY  - 2014///
CY  - Los Angeles
PB  - SAGE
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Communication
N1  - Includes index; Includes bibliographical references
ER  -