Berger, Arthur Asa. <br/><br/>
Media and communication research methods :  an introduction to qualitative and quantitative approaches / 
Arthur Asa Berger. 
 - 3rd. ed. 
 - Los Angeles :  SAGE,  2014 
 - xvii, 365 pages :  ill. ;  23 cm 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781452256573 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.<br/>Communication--Research--Methodology.