Marketing :  real people, real decisions / 
Solomon ... [et al.]. 
 - 2nd European edition 
 - Harlow, England ;  New York :  Pearson,  2013. 
 - xxvi, 632 pages :  colour illustrations  ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780273758167 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Vocational guidance.