TY  - BOOK
AU  - Ward,Jean
AU  - Hansen,Kathleen A.
TI  - Search strategies in mass communication
SN  - 0801310350 (pbk.)
PY  - 1993///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Communication
N1  - Includes index; Includes bibliographical references
ER  -