Gordon, Averill. <br/><br/>
Public Relations / 
Averill  Gordon. 
 - New York :  Oxford University Press ;  2011. 
 - xxi, 400 p. :  col. ill. ;  24 cm. 
<br/><br/> lncludes bibliographical references.  lncludes index. 
<br/><br/><label>ISBN: </label>9780199565740 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General works.