TY  - BOOK
AU  - Hutt,Michael D.
AU  - Speh,Thomas W.
TI  - Business marketing management: B2B 
SN  - 1133189571 (pbk.)
PY  - 2013///
CY  - Mason
PB  - South-Western, Cengage Learning
KW  - Industrial marketing
KW  - Management
KW  - Case studies
N1  - Includes  indexes; Includes bibliographical references
ER  -