Hutt, Michael D. <br/><br/>
Business marketing management :  B2B / 
Michael D. Hutt, Thomas W. Speh. 
 - 11th ed. 
 - Mason :  South-Western, Cengage Learning,  c2013. 
 - xxx, 444 p. :  ill. ;  26 cm. 
<br/><br/> Includes  indexes. 
<br/><br/>Includes bibliographical references . 
<br/><br/><label>ISBN: </label>1133189571 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management--Case studies.