TY  - BOOK
AU  - Brennan,Ross
AU  - Canning,Louise
AU  - McDowell,Raymond
TI  - Business-to-business marketing
T2  - Advanced marketing series
SN  - 9781849201568 (pbk.)
PY  - 2011///
CY  - London, Los Angeles
PB  - SAGE
KW  - Industrial marketing
KW  - Case studies
N1  - Includes index; Includes bibliographical references
ER  -