Brennan, Ross. Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell. - 2nd ed. - London ; Los Angeles : SAGE, 2011. - xxi, 386 p. : ill. ; 25 cm. - Advanced marketing series . Includes index. Includes bibliographical references. ISBN: 9781849201568 (pbk.) Subjects--Topical Terms: Industrial marketing.Industrial marketing--Case studies.