TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes and successes
SN  - 0471370606 (paperback)
AV  - HF5415.1.HAR 
PY  - 2001///
CY  - New York
PB  - John Wiley
KW  - Marketing
KW  - Case studies
KW  - United States
ER  -