Hartley, Robert F.  <br/><br/>
Marketing mistakes and successes / 
Robert F. Hartley. 
 - Eighth edition 
 - New York :  John Wiley,  ©2001. 
 - viii, 359 pages  illustrations  21 cm. 
<br/><br/><label>ISBN: </label>0471370606 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Case studies.<br/>United States.
<br/><br/><label>LC Class. No.: </label>HF5415.1.HAR