Kotler, Philip. <br/><br/>
Principles of marketing :  Global edition / 
Philip Kotler [and] Gary Armstrong. 
 - 14th ed. 
 - Harlow :  Pearson Education,  c2012. 
 - 637 p+(various pagings). :  col.ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes  bibliographic references. 
<br/><br/><label>ISBN: </label>027375243x (pbk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.