00799cam a2200241 a 4500 9780470442555 (hbk. ) MAIN HF5827.95 CAK Cakim, Idil Miriam. Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers / Idil Miriam Cakim. Hoboken, N.J. : Wiley, c2010. xvii, 204 p. : ill. ; 24 cm. Includes index. Includes bibliographical references. Word-of-mouth advertising. Telemarketing. .b10332054 06-06-13 04-06-13 20240611181611.0 NUST BOOKS HF5827.95 CAK 1 126131 126131 2024-06-24 16:14:37 1 HF5827.95 CAK 92004033582 2024-06-11 80.00 2023-01-23 BOOKS 0 LCC 0 0 NFIC 0 MAIN MAIN GEN 2023-01-23 80.00