TY  - BOOK
AU  - Belch,George E.
AU  - Michael A. Belch.
TI  - Advertising and promotion: an intergrated marketing communications perspective 
SN  - 0072314451 (hbk.)
PY  - 2001///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - Advertising
N1  - Includes index
ER  -