Belch, George E. <br/><br/>
Advertising and promotion :  an intergrated marketing communications perspective / 
George E. Belch and Michael A. Belch. 
 - 5th ed. 
 - Boston :  Irwin McGraw-Hill,  2001. 
 - xx, 795 [57] p. :  ill. ;  28cm 
 - The Irwin/McGraw-Hill Series in Marketing. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072314451 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.