Ace, Cathy. <br/><br/>
Effective promotional planning for e-business / 
Cathy Ace. 
 - Oxford :  Butterworth-Heinemann,  2002. 
 - 290 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750652683 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Electronic commerce--Marketing.