TY  - BOOK
AU  - Blackett,Tom
AU  - Robins,Rebecca
TI  - Brand medicine: the role of branding in the pharmaceutical industry 
SN  - 0333930983 (hbk.)
PY  - 2001///
CY  - Basingstoke
PB  - Palgrave
KW  - Pharmaceutical industry
KW  - Brand name products
KW  - Drug Industry
KW  - Advertising
KW  - Consumer Satisfaction
KW  - Drug Labeling
KW  - Drug Packaging
N1  - Includes index; Includes bibliographical references
ER  -