TY  - BOOK
AU  - Wilson,Alan M.
TI  - Marketing research: an integrated approach 
SN  - 9780273718703 (pbk.)
PY  - 2011///
CY  - Harlow, England
PB  - Financial Times/Prentice Hall
KW  - Marketing research
N1  - Includes index; Includes bibliographical references
ER  -