Doyle, Peter. <br/><br/>
Marketing management and strategy / 
Peter Doyle. 
 - New York :  Prentice Hall,  ©1994. 
 - xvii, 410 pages. :  col. illustrations. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130653500 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 BOY