Engel, James F. <br/><br/>
Consumer behavior / 
James F. Engel, Roger D. Blackwell and David T. Kollat. 
 - 3th ed. 
 - Illinois :  Dryden Press,  1978. 
 - xix, 665 p. :  ill. ;  23 cm. 
 - The Dryden Press series in marketing. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030896738  (hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing research.