Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong. 
 - 11th ed. 
 - Delhi :  Pearson Education,  c2006. 
 - 671 p+(various pagings). :  col.ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8177581074 (pbk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.