TY  - BOOK
AU  - Smith,P.R.
TI  - Marketing communications: an integrated approach 
SN  - 0749407751 (paperback)
PY  - 1993///
CY  - London
PB  - Kogan Page
KW  - Communication in marketing
KW  - Marketing
N1  - Includes index; Includes bibliographical references
ER  -