TY  - BOOK
AU  - Stanton,William J.
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
TI  - Fundamentals of marketing
SN  - 0070609527 (hbk.)
PY  - 1991///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes index; Includes bibliographical references
ER  -