Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Michael J. Etzel, Bruce J. Walker. 
 - 9th ed. 
 - New York :  McGraw-Hill,  c1991. 
 - xxxiii, 668 p. :  col. ill. ;  26 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0070609527 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.