TY  - BOOK
AU  - Merrill,John Calhoun
AU  - Lee,John
AU  - Friedlander,Edward Jay
TI  - Modern mass media
SN  - 006044469X (pbk.)
PY  - 1990///
CY  - New York
PB  - Harper & Row
KW  - Mass media
N1  - Includes bibliographical references
ER  -