TY  - BOOK
AU  - Boyd-Barrett,Oliver
AU  - Newbold,Chris
TI  - Approaches to media: a reader 
SN  - 0340652292 (pbk. )
PY  - 1995///
CY  - London
PB  - E. Arnold
KW  - Mass media
KW  - Methodology
N1  - Includes index; Includes bibliographical references
ER  -